Pine Mountain Settlement School
Series 05: Administration – Board of Trustees

Daniel Minor Lord III
Member, Board of Trustees, 1918-1920(?)

TAGS: Daniel Minor Lord III; Board of Trustees; Pine Mountain Settlement School; Mary Sinclair Burkham Memorial School House I; advertising ; Chicago, IL; Lord & (Ambrose) Thomas ; Foote, Cone & Belding; Chicago Athletic Association; United Charities;


Daniel Lord giving the dedication address for the first Mary Sinclair Burkham School House, October 11, 1916. [melv_II_album_054]

Daniel Minor Lord served on the Pine Mountain Settlement School’s Board of Trustees (then known as the General Advisory Board) in its earliest years. He was present at the first official meeting of the trustees on campus in October 1919, as the oldest attendee at 75 years of age.

Daniel Minor Lord III was known as a pioneer of modern advertising. He started his working life as an assistant in a ship chandler’s office in Boston, then worked in the shipping business in New York, where he obtained his original wealth during the Civil War. His career in advertising began shortly before Chicago’s Great Fire of 1871 when he became an advertising solicitor for a new Presbyterian paper in Chicago, The Interior, later known as The Continent. It was later to prove advantageous that Lord’s experience as an ad agent brought him into contact with many prominent Chicagoans.

In those early years of the 20th century, such work — a canvasser for advertising — was looked upon as a less than a credible occupation by those he approached. Business owners considered the ads an extra expense, not an investment, and the public hardly noticed the small ineffective business notices in publications. In addition, “The business was young and formless, with the same lack of ethical norms and restraints that in general characterized the Gilded Age,” according to Stephen Fox, author of The Mirror Makers: A History of American Advertising and Its Creators.

Lord saw a need to change the reputation of advertising and in the process built a respectable advertising empire. In 1881 he co-founded the Lord & (Ambrose) Thomas advertising agency, later known as Foote, Cone & Belding (FCB). It is still in operation as one of the largest international advertising agency networks.

By the time Lord was 60 years old, he had amassed a fortune, building on his early investment in the shipping business during the Civil War. He retired from Foote, Cone & Belding, the firm he co-founded, in 1904. Twelve years later, a headline in the Chicago Sunday Tribune, announced on April 30, 1916, that “Daniel M. Lord, Pioneer Ad Man, Leaves Chicago.” He gave the reason for this move as wanting to see his youngest son, Daniel M. Lord Jr., well launched in business in New York. “My youngest son will graduate in June from Harvard and will take a position in the shipping business.”

Daniel Minor Lord III, was born on September 29, 1844, in Newton Corner, near Boston, one of six children of Daniel M. and Elizabeth A. Lord. He married Alice B. Tulles (born in 1851 in Indiana) and they had two sons, Daniel M. Lord Jr. (b. 1892) and Arthur D. Lord (b. 1875) and two daughters, Mrs. Alice T. (Lord) Parsons (b. 1876) and Mrs. Florence E. (Lord) Hough (b. 1884). Alice B. (Tulles) Lord died on August 1, 1915, in Illinois.

In his retirement years, Lord was an active leader of the Chicago Athletic Association and a member of the Union League Club. Deeply interested in philanthropic work, he contributed to the United Charities. He once said that “The nation would be better of when it becomes the custom for its business men to retire while they are still ‘young old men.’ He died in 1930 at the age of 86 in New York City and was buried at Oakwoods Cemetery in Chicago.

Ethel de Long, co-founder of the Pine Mountain School, was acquainted with Mr. Lord as early as 1915, when they corresponded and she subsequently sent one of his letters and an obituary of Mrs. Daniel M. Lord to her sister Helen. He was also active on the Pine Mountain School Board during that time, having given a prayer and speech at the laying of the cornerstone of the Mary Sinclair Burkham Memorial Building (Burkham School House I) on October 11, 1916.

The February 1931 issue of Notes from the Pine Mountain Settlement School reported the passing of Mr. Lord in these heartfelt words:

In the death of Mr. Daniel M. Lord Pine Mountain has lost not only a member of its Advisory Board but a friend whose interest in us was deep and warm. We have lost one of the friends with whom we grew up.


Daniel M. Lord III

Alt. Title

Daniel Lord ; Daniel Minor Lord III ;




Pine Mountain Settlement School, Pine Mountain, KY

Alt. Creator

Ann Angel Eberhardt ; Helen Hayes Wykle ;

Subject Keyword

Daniel M. Lord III ; Dan Lord ; Pine Mountain Settlement School ; Board of Trustees ; General Advisory Board ; advertising ; chandlers ; shipping ; Civil War ; Great Fire of Chicago ; advertising solicitor ; The Interior ; The Continent ; ad agents ; ad agencies ; canvassers ; Gilded Age ; Stephen Fox ; The Mirror Makers ; Lord & Thomas ; Foote, Cone & Belding (FCB) ; Chicago Sunday Tribune ; Daniel M. Lord ; Elizabeth A. Lord ; Alice B. Tulles ; Daniel M. Lord Jr. ; Arthur D. Lord ;  Alice T. (Lord) Parsons ; Mrs. Florence E. (Lord) Hough ; Chicago Athletic Association ; Union League Club ; philanthropy ; United Charities ; Oakwoods Cemetery ; Ethel de Long ; Helen de Long ; cornerstones ; Mary Sinclair Burkham Memorial Building (Burkham School House I) ; Notes from the Pine Mountain Settlement School ; Pine Mountain, KY ; Harlan County, KY ; Boston, MA ; New York, NY ; Newton Corner, MA ; Chicago, IL ;

Subject LCSH

Lord, Daniel M., III, — 1844-1931.
Pine Mountain Settlement School (Pine Mountain, Ky.) — History.
Harlan County (Ky.) — History.
Education — Kentucky — Harlan County.
Rural schools — Kentucky — History.
Schools — Appalachian Region, Southern.
Advertising–United States–History.




Pine Mountain Settlement School, Pine Mountain, KY




Collections ; text ; image ;


Original and copies of documents and correspondence in file folders in filing cabinet


Series 05: Administration – Board of Trustees




Is related to: Pine Mountain Settlement School Collections, Series 05: Administration – Board of Trustees ;

Coverage Temporal

1844 – 1931

Coverage Spatial

Pine Mountain, KY ; Harlan County, KY ; Boston, MA ; New York, NY ; Newton Corner, MA ; Chicago, IL ;


Any display, publication, or public use must credit the Pine Mountain Settlement School. Copyright retained by the creators of certain items in the collection, or their descendants, as stipulated by United States copyright law.




Core documents, correspondence, writings, and administrative papers of Daniel M. Lord III ; clippings, photographs, books by or about Daniel M. Lord III ;




“[Identification of Item],” [Collection Name] [Series Number, if applicable]. Pine Mountain Settlement School Institutional Papers. Pine Mountain Settlement School, Pine Mountain, KY.

Processed By

Helen Hayes Wykle ; Ann Angel Eberhardt ;

Last Updated

2010-03-27 hhw ; 2015-09-13 aae ; 2015-11-18 hhw ; 2017-05-30 hhw



“Daniel M. Lord, Pioneer Ad Man, Leaves Chicago.” Chicago Sunday Tribune, April 30, 1916. http://archives.chicagotribune.com/1916/04/30/page/13/article/daniel-m-lord-pioneer-ad-man-leaves-chicago (accessed 2015-09-13). Internet resource.

“Daniel M. Lord, Founder of Ad Agency, is Dead.”Chicago Daily Tribune, May 28, 1930, page 18. http://archives.chicagotribune.com/1930/05/28/page/1
8/article/daniel-m-lord-founder-of-ad-agency-is-dead (accessed 2015-09-13). Internet resource.

Fox, Stephen R. The Mirror Makers: A History of American Advertising and Its Creators. New York: Morrow, 1984. Print.

“Illinois, Cook County Deaths, 1878-1939, 1955-1994,” database, FamilySearch.(https://familysearch.org/ark:/61903/1:1:N7H9-FW5 : accessed 14 September 2015), Alice B. Lord, 01 Aug 1915; citing , Cook, Illinois, United States, source reference p 11064 cn 20011, record number 99, Cook County Courthouse, Chicago; FHL microfilm 1,287,527. Internet resource.

Monroe, Anne Shannon. Daniel M. Lord, A Pioneer in the Advertising World. COMMON SENSE, vol. IV, no. VIII, page 5, August 1904. [Includes a portrait photograph of Daniel M. Lord.] https://books.google.com (accessed 2015-09-13). Internet resource.

Pine Mountain Settlement School Archive Website. “Daniel M. Lord III” in 1920 Catalog, Burkham School House I, Guide to PMSS Board of Trustees, de Long-Zande Papers, and Notes-1931. Series 05 – Administration – Board of Trustees. Pine Mountain Settlement School Institutional Papers. Pine Mountain Settlement School, Pine Mountain, KY. Internet resource.

“United States Census, 1900,” database with images, FamilySearch (https://familysearch.org/ark:/61903/1:1:MS7Q-MTV : accessed 14 September 2015), Daniel M Lord, Precinct 44 Hyde Park Town Chicago city Ward 32, Cook, Illinois, United States; citing sheet 2A, family 24, NARA microfilm publication T623 (Washington, D.C.: National Archives and Records Administration, n.d.); FHL microfilm 1,240,287. Internet resource.

“United States Census, 1860,” database, FamilySearch (https://familysearch.org/ark:/61903/1:1:MC4P-C32 : accessed 14 September 2015), Daniel M Lord in household of Daniel M Lord, The Town Of Shelter Island, Suffolk, New York, United States; from “1860 U.S. Federal Census – Population,” database, Fold3.com(http://www.fold3.com : n.d.); citing p. 160, household ID 1354, NARA microfilm publication M653 (Washington, D.C.: National Archives and Records Administration, n.d.); FHL microfilm 803,864.

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